You agree to the privacy policy below, and the Privacy Policy for Substack, the technology provider.

Welcome! This is the privacy policy for The Content Collateral, a Substack newsletter and creative platform written and managed by Imelda Wistey.

I believe your voice deserves safety. So does your inbox.
Here’s how I protect your data, and how we’ll move with integrity.


1. What I Collect

When you subscribe (free or paid), Substack collects:

  • Your name (if provided)

  • Your email address

  • Payment info (processed securely via Stripe or other third-party providers for paid subscriptions)

  • Open rates and click-through data (to help me understand what resonates)

I may collect optional info via surveys, comment threads, or email replies, but only what you choose to share.


2. How Your Data Is Used

I use your data to:

  • Send you the newsletter you signed up for

  • Share occasional updates, creative invitations, or offers

  • Understand what’s working (so I can write better for you)

  • Connect with you if you reach out directly

Your data is never sold, rented, or shared with third parties outside of Substack’s platform and trusted processors (like Stripe) unless legally required.


3. Substack + Third-Party Services

This newsletter is hosted on Substack, which provides the platform and technical infrastructure. Your subscription data is stored securely by Substack and governed by Substack’s Privacy Policy.

If you become a paid subscriber, payment is securely processed through Stripe. I do not have access to your full payment details, only confirmation of payment status.


4. Your Rights

You can:

  • Unsubscribe at any time using the link at the bottom of any email

  • Update your email address through your Substack account

  • Request deletion of any personal info you’ve shared with me directly

  • Reach out if you have questions or want to opt out of anything non-essential


5. Cookies + Tracking

Substack may use cookies and similar technologies to analyze engagement. I do not use additional tracking tools outside of what Substack provides natively. I personally never access or use reader data in a way that violates trust.


6. Community Conduct

If/when community features (comments, live events, etc.) are enabled, you agree to engage respectfully and without harm. Any behavior that violates this space — through harassment, spam, or misuse — may result in comment moderation or removal from the platform.


7. Changes + Contact

This policy will evolve as The Content Collateral grows. If significant updates occur, I’ll let you know directly.

If you have questions, concerns, or need clarity, please email:
wisteywrites@gmail.com


Thank you for being here, truly. Your voice, your presence, and your privacy matter.


Imelda Wistey
Creator of The Content Collateral